An exhibition of cycling helmets designed by artists will be on show at London bike shop and cafe Look Mum No Hands! from 1st September. Helmets will be auctioned online to raise money for the brain injury charity Headway.
The heart of the exhibition and key message is to always wear a helmet! Olivia Gypsy recently got together with and styled Zoe Bindle Tattoo Artist and Cyclist for The Helmet Project. See below for her story and shoot wearing Helmets created by artists like Grayson Perry, Stephen Jones and clothing by us!
SHOT BY LAUREN MACCABEE @laurenmaccabee
STYLING OLIVIA GYPSY @oliviagypsy
MUA KEELY @phantasykeely