HYPER Japan Festival 2018 x ATIKA London by ATIKA London

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Hyper Japan Festival 2018 was exactly what we had anticipated and more. Nintendo UK were back again this year with their station. We got to play the new Dragonball Fighterz game as well as getting the chance to experience Nintendo Labo. Not heard of it yet? Neither had we! It's Nintendo's new line of interactive make, assembling sheets of cardboard into a variety of shapes called Toy-Con, and combining them with the Nintendo Switch console. Still confused? We've added some videos below for you to see. 

We made our way round to the super cute world of Tofu Cute. These guys have one of the biggest stalls at Hyper Japan selling everything kawaii from Japanese sweets & drinks to stationary, accessories, clothing and footwear. You can visit their web shop here >>> https://www.tofucute.com/

One of our favourite things to visit and try out at Hyper Japan is the food. We were pretty excited this year to see a whole row of stalls offering FREE tasters of Japanese cuisine, thanks to Harro Foods. A lot of the samples were vegan/vegetarian too.

For lunch, we obviously made our way round to Peko Peko Kitchen. These guys are ALWAYS busy at Hyper Japan and serve the best Japanese soul food. 

Trade stall exhibitors showcasing their handmade jewellery, fashion, anime, artwork and more are always a good shout to check out over the weekend. We got to meet the lovely Konichiwa Kitty of Konichiwa Kitty Shop who tinkers with electronics and fashion to create her designs. Another creative that particularly caught our eye was illustrator Kotori Danshi who has created a character half man half duck. You can follow here >>> www.instagram.com/nagai_yui.

It's safe to say there is something here for everyone no matter your age. Round 2 of Hyper Japan is coming up the end of November for Hyper Japan Christmas 2018. See you there 🙃.

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Photography:  @leannebebbi

Photography: @leannebebbi

THE HELMET PROJECT X ATIKA by ATIKA London

An exhibition of cycling helmets designed by artists will be on show at London bike shop and cafe Look Mum No Hands! from 1st September. Helmets will be auctioned online to raise money for the brain injury charity Headway. 

The heart of the exhibition and key message is to always wear a helmet! Olivia Gypsy recently got together with and styled Zoe Bindle Tattoo Artist and Cyclist for The Helmet Project. See below for her story and shoot wearing Helmets created by artists like Grayson Perry, Stephen Jones and clothing by us!

SHOT BY LAUREN MACCABEE @laurenmaccabee

STYLING OLIVIA GYPSY @oliviagypsy

MUA KEELY @phantasykeely

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ATIKA x HYPER JAPAN by ATIKA London

We recently visited HYPER JAPAN Summer 2017 at Tobacco Dock. Celebrating Japanese culture and cuisine at it's best! 

From testing out the new NINTENDO SWITCH, to experiencing Chiptune Girl TORIENA play her own tunes using a GameBoy and desktop music (DTM) software (Yeah blew our minds too), to say we had a great time would be an understatement.

If you're a gamer, kawaii culture enthusiast or simply enjoy browsing and trying out new food at Japanese food stalls, HYPER JAPAN is definitely the event for you. See below for what we got up to... Oh and the best bit is, it's on twice a year!

Get your tickets now for >>>  HYPER JAPAN Christmas

INTERNING AT ATIKA LONDON by ATIKA London

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As someone who has just graduated university with a degree in Drama and Creative Writing, I had no idea what I was going to do with myself after the blissful university bubble had inevitably popped. Interning was something that had crossed my mind multiple times over the last few years, more specifically in those last few months as the realisation that yes, I actually was going to have to do something with my life began to sink in. As ‘The End’ (as us dramatic drama students liked to call it… or maybe that was just me…) drew ever nearer, being an intern suddenly became a serious option. Experience is vital and what better way to get it?

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So when I saw the advert for a social media/ PR intern at Atika London, it was simultaneously like Christmas had come early, combined with a hundred questions: am I good enough/ cool enough/ experienced enough to work at somewhere like Atika? What if they ask me to do something and I have no idea how to do it? What does interning even involve?! However, in a moment of bravery, I sent in my CV and now… here we are.

“You’ll just be making tea” said numerous friends, “you’ll be doing the really boring jobs.” Whilst that may be true for some places, I can safely say that I am now three weeks in and I have not had a single moment of being bored and I have not made a single cup of tea.

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I could not have asked for a more welcoming group of people. They have put up with every single one of my questions (stupid or otherwise) and have been so, so lovely, always making sure I know exactly what I’m doing instead of just throwing me in at the deep end and leaving me there to flounder around like a distressed fish.

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Until now, I have always been one of those people who looked at flat lays on Instagram and whilst I’ve obviously been able to appreciate them, I have also assumed they would have been easy photos to photograph. I was so, so wrong. Never again will I assume that photographing different outfits is easy, or that it takes no time at all. The attention to detail that is needed is something that I thought I had, but in fact, I’m learning that you can never pay too much attention.

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I feel like being at Atika is really helping me to slowly (but surely) step out of my comfort zone when it comes to creating different outfits (both on myself and for our social media platforms.) I used to live in black and although this is probably still 82% of the case, I’m actually learning that colours, accessories and patterns and putting them all together is actually a lot more exciting.

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I honestly don’t think I could have found a better place to intern. If you had asked me a few months ago about whether I’d be this happy after university I would have probably laughed (and then cried). I didn’t realise that I could incorporate all the things that I enjoy and am genuinely passionate about and actually turn them into useful skills, and on top of that, I’m learning and becoming more confident each day. Whenever my friends ask what I’ve been up to, I think they expect answers like, ‘Oh, I did some nice photocopying today.’ But in-between helping with press loans for Vogue and getting to be creative and write blog posts like this one, it has so far honestly been a dream.

So with my (still obviously very limited experience) I can only say positive things about interning so far. Find something you enjoy and chase it. And thanks Atika, for letting me do just that.

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STAFF PICKS by ATIKA London

Meet our babe Guilia!

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How long have you been working at ATIKA?

I’ve been working at Atika since April!

What’s your job role?

I’m a ATIKA team member.

What made you choose your fit?

I really like men’s trousers. I feel very comfortable in them and they are very easy to match with a white shirt for example.

Who or what currently inspires you and your style?

A combination between Diane Keaton (young and old) and the new fashion street style influence. I also really like handmade Italian jackets.

Fave pair of kicks right now?

Air max always and forever.

What’s the best thing about shopping vintage?

The best thing is the fact that you can always find unique pieces with a different style. I LOVE big/fun sunglasses and you can always find a unique pair when shopping vintage. Especially the cat-eye shape, my fave!

ATIKA x STRAWBERRIES & CREEM FESTIVAL by ATIKA London

What: Strawberries & Creem Festival

Where: Haggis Farm, Cambridge 

When: Saturday 17th June

What’s the deal?

Strawberries & Creem festival started out as a garden party for merely 1,000 people and has now become Cambridge's biggest music festival.

Previous acts have included the likes of Kano, Skepta, Shy FX, Big Narstie and Sir David Rodigan. This year we will be raving with Shaggy, J Hus, AJ Tracey, Dimitri from Paris, Mike Skinner, Jamz Supernova, So Solid Crew plus loads more; we'll be partying till our hearts content!!!

What should I wear?

We've put together a few outfit choices for festival season. Mixing in some of our concessions Homage Tees, RNR shades and our in house reworked vintage brand Remix By ATIKA

www.strawberriesandcreem.com

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SHOT BY MARIA PEARL @mariapearly

STYLED BY MARIA PEAR @mariapearly & LEANNE BEBBINGTON @leannebebbi

MODELS LAURIE JOSEPH TRISTAM @laurietristram & ELVIRA VEDELAGO @bdblggr

ATIKA X ONENINENINE by ATIKA London

We caught up with producer oneninenine for a photoshoot and mini Q&A to discuss influences, how he got started and a glimpse into his "commuting music". If you're around this weekend be sure to listen out to his exclusive playlist for our store.

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How did you get started?

I've been playing music my whole life, from a young age I was drumming and then progressed onto further instruments. So i was trying to decide what I specifically wanted to do in music and then about a year and half / 2 years ago I saw people around me making beats and thought I could do it. So I literally just downloaded the software and locked myself away to fully get my teeth into it and then it all just clicked if i'm honest.

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What was the last song you listened to?

Kevin Taylor - Waves ft. Tokyo the Producer (which I produced lol)

If you weren’t a Producer what would you be doing?

I would love to push more into directing film.

What made you choose the songs on your playlist for us?

I would listen to it on a regular basis - So I guess you'll get a glimpse of my "commuting" music  

 

Who are your top 5 influences in life/art/music etc?

Hanz Zimmer

A lot of cartoons

Graphic novels

Eva Cassidy

My bros around me.

Do you usually shop vintage?

I would say more charity rather than vintage - go splurge in a BHF or Age UK

Tell us a childhood secret? 

I actually don't think I have any i'm boring i know - I just liked cartoons.

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ATIKA STAFF PICKS by ATIKA London

Meet our ATIKA babe Chloe.  We got her to pick an outfit from our store and here's what she chose!

So how long have you been working at ATIKA?

Around 3 months, well I think - I started when I first moved to London in January.

What’s your job role at ATIKA?

Part of the sales team which also includes flyering - cash me on the corner, how bah dah

What made you choose this piece?

I liked this Remix By Atika shirt dress because I feel as though it’s a nice laid back and easy piece to throw on with not much else required - especially for going to the park with friends in the summer!

Who or what currently inspires you and your style?

Admittedly, I am pretty unadventurous with how I dress - it’s usually just black, white or grey. However, I do like Jane Birkin’s style - the white shirts and blue jeans.

Fave pair of kicks right now?

Black chunky heeled boots! Pretty much the shoes I live in.

What’s the best thing about shopping vintage?

Finding pieces that are original that you know no one else is likely to own.

Fave thing about working at ATIKA?

Definitely the people!

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WHITE NEGATIVES x ATIKA by ATIKA London

Get to know João Henriques (@whitenegatives) Photographer & DJ. See below for his exclusive mix, Q&A and mini shoot with our gal Maria Pearl (@mariapearly). 

How did you get started?

I really like music, and I do feel, like many people I believe, that music gives me life and helps me to relax. I wanted to start Dj'ing for quite some time ago, about 2-3 years but never had the opportunity or the equipment. But last year (2016) on my birthday, I finally made the decision and had the money to buy a Dj Controller, so I gifted myself a Dj Controller and a pair of monitors. 

What was the last song you listened to?

The last song that I listened to was Kendrick Lamar - Humble. I have many songs in rotation and I’m always changing the type of music that I’m listening too. I do find myself most of the time listening to new artist on Soundcloud.

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If you weren’t a Photographer & DJ what would you be doing?

Before Photography and Music I had a passion for Computers, and I was studying for it. So I think I would be doing that.  

What made you choose the songs on your mix for us?

I knew from the beginning that I wanted to create a mix with different flavours and types of music. Normally with my mix’s I start really slow and then build up the intensity. The fact that this mix was a collaboration with you guys, A brand/shop, I wanted to create a mix with the interpretation of a journey, where it had parts where the costumers could chill or actually dance while they’re shopping if they want to. A mix with different styles put together, to symbolise a journey so it could comprise different types of costumers and their taste.

 

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Who are your top 5 influences in life/art/music etc?

My Grandfather/my Mum. Seeing my close friends doing what they love and being creative, Steve Jobs, Kanye West, Viviane Sassen.

Do you usually shop vintage?

Actually I don’t, but I do intend to start shopping more. You can truly find some gems at Vintage shops.

Tell us a childhood secret?

My childhood nickname is “Ary”.

Listen Here >>> http://bit.ly/2pBkKQ0

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ATIKA MEETS x ANNABEL by ATIKA London

We caught up with presenter and influencer ΛNNΛBEL (@annabelstopit) and asked her to make a playlist of her choice for our store! See below for our Q&A with the mega babe, listen to her playlist and find out why now after visiting ATIKA she'll definitely be shopping vintage. 

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Hey Annabel, tell us a little about how you got started?

I originally moved to London to work on my own music, but when it came to submitting a final project for uni, I wasn’t ready to release anything. So instead I launched my own blog where I interviewed other artists about their journey in the industry and it ended up doing quite well. I was lucky enough to get a place on a mentorship programme with Sian Anderson and Julie Adenuga and a few months later, I landed my own radio show - and I’m loving it! But who knows? Maybe one day I’ll drop an album.

What was the last song you listened to?

Get Right Witcha - Migos

If you weren’t a presenter/influencer, what would you be doing?

I’d be a rapper with dreads and gold teeth and I’d probably have no fans.

What made you choose the songs on your playlist for us?

It’s everything I wanna hear while I’m shopping - fresh UK tunes, classic hip-hop joints and a dash of pop. People will be skanking in the changing rooms.

Who are your top 5 influences in life/art/music etc?

I stumble across new inspiration every single day but five people who consistently get me out of bed in the morning (not physically) are Yes Julz, Maya Jama, Julie Adenuga, Caroline SM & Young Thug.

Do you usually shop vintage?

I feel like it’s a whole world I knew nothing about - but now Blitz has shown me the ropes, I’m addicted.

Tell us a childhood secret?

I used to wear matching silk gloves with all of my outfits because I thought I was Lady GaGa… actually, that was quite recently.

Listen here >>> http://spoti.fi/2oeBsHb

ANTI AGENCY NEW FACES x ATIKA by ATIKA London

STYLED BY SHERMMAINE TELAN @maine.telan

SHOT BY JOÃO HENRIQUES @whitenegatives

MUA MARIA JESSICA GOMEZ @mariajessicagomezmakeup

MODELS ZOARD HUEZE @zoardhueze JIAHE ZHANG @better_pray_to_jeebus

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ATIKA STAFF PICKS by ATIKA London

Meet our ATIKA babe Chloe.  We got her to pick an outfit from our store and here's what she chose!

So how long have you been working at ATIKA?

Around 3 months, well I think - I started when I first moved to London in January.

What’s your job role at ATIKA?

Part of the sales team which also includes flyering - cash me on the corner, how bah dah

What made you choose this piece?

I liked this Remix By ATIKA shirt dress because I feel as though it’s a nice laid back and easy piece to throw on with not much else required - especially for going to the park with friends in the summer!

Who or what currently inspires you and your style?

Admittedly, I am pretty unadventurous with how I dress - it’s usually just black, white or grey. However, I do like Jane Birkin’s style - the white shirts and blue jeans.

Fave pair of kicks right now?

Black chunky heeled boots! Pretty much the shoes I live in.

What’s the best thing about shopping vintage?

Finding pieces that are original that you know no one else is likely to own.

Fave thing about working at ATIKA?

Definitely the people!

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ATIKA x CULPAVINUM by ATIKA London

We recently met Aisha & Momo (@culpavinum) and got them to pop to our Hanbury Street store for a mini shoot and Q&A. See below for what we got up to with the blogging babes. All pieces ATIKA & Remix By ATIKA.

SHOT BY MARIA PEARL @mariapearly

STYLING MARIA PEARL @mariapearly

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ATIKA x THE DESIGN MUSEUM by ATIKA London

We recently visited the New Design Museum. Following a long search for a larger premises to expand its activities, in 2008 the Design Museum selected a former 1960s building in High Street Kensington, West London. 

PHOTOGRAPHY Joshua Wright @jxdubs

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