Founded in 1995, by British Fashion Designer Walé Adeyemi (MBE). B-side, has built its reputation as one of the leading proponents of British street fashion. Based in the heart of East London, it remains independently owned and run. Over its 20-year history, B-Side has a proud heritage of producing graphic t-shirts to Men's and Women’s clothing, headwear and accessories for the style conscious individual. Today, with an international following, an amalgamation of influences and a heavy involvement with music and creative arts, the brand continues to evolve.