Earthy Neutral Tones: The Summer Fashion Trend We're Wearing All Year Round
Bright colours aren't the only way to dress for summer. From chocolate browns and muted olives to sandy beiges, discover why earthy neutral tones are the effortless fashion trend you'll be wearing long after the season ends.
ATIKA ART SPACE: JULY
Discover the latest artist exhibiting at ATIKA Art Space this July. Located inside ATIKA London on Brick Lane, our monthly exhibition celebrates emerging creatives through a rotating programme of contemporary art, giving visitors the chance to experience inspiring new work while exploring one of East London's most unique creative spaces.
Soft Making London: A Creative Workshop for Connection & Creativity
Join us as we look back on our first Soft Making workshop with UIIBA Club in Brick Lane. Discover how a simple evening of creativity, mindful making, and community connection became one of our favourite events, and find out how to join the next session on 23rd June.
ATIKA ART SPACE: June
Discover what’s on at ATIKA Art Space this June, with an inspiring exhibition with an emerging artist that celebrates London’s creative community and cultures. Explore the latest programme, connect with contemporary art, and experience one of East London’s most exciting cultural spaces.
ATIKA ART SPACE: May
We are excited to launch our first ATIKA Art Space in ATIKA London Vintage, where this month we feature Cherie Chun's collection of illustrations. Each month, we’ll be shining a spotlight on one artist who has submitted their work to be displayed in-store, transforming part of ATIKA into a rotating creative space that celebrates the incredible talent within our community.
Concessions Deep Dive: Cupids
At ATIKA, our concession departments are an essential part of what makes the store unique. Carefully handpicked and thoughtfully merchandised, each brand brings its own attitude while complementing our wider vision of curated vintage fashion.
In our latest blog post series we will be introducing some of the faces and voices behind these concessions, sharing their inspirations and showcasing their collections. Kicking off the series we have Ella, behind Cupids, our playful whimsical Y2K edit. Find Cupids on the ground floor in our main room.
2016 Is the New 2026: Why We’re Laughing at 2016 Fashion Again
If you’ve spent any time online recently, you’ve probably noticed it: 2016 fashion is back — but not in a serious way. Old outfit photos are resurfacing, not as inspiration, but as jokes. Flower crowns. Fishnet tights. Skinny jeans. Peak Instagram-era looks being reposted with a heavy dose of irony.
Right now, 2016 fashion exists as a punchline. And honestly, that’s usually the first sign that it’s about to return.
Fashion has a habit of circling back through humour first. We laugh at past trends, exaggerate them, meme them — and then, almost without realising it, we start wearing them again. Just slightly tweaked. A little more self-aware. A little less try-hard.
With comfort still dominating how people dress, and streetwear influences carrying over from last year, it feels like the perfect moment for a reworked version of 2016 to make its way back into wardrobes. Not exactly as it was — but close enough to recognise.
So, what parts of ironic 2016 are we expecting to see taken seriously again?
ATIKA LISTENS: CHARLIE
ATIKA LISTENS returns with Charlie taking over the aux. Discover the soundtrack behind their style, creative influences and favourite tracks in this interview, alongside a playlist curated to bring the same atmosphere you'll hear while shopping at ATIKA London.
ATIKA LISTENS: ELLA
Taking over our ATIKA LISTENS series today is Ella - our gorgeous marketing manager!
Ella’s playlist dives back into the mid-2010s indie sleaze moment. An era of late-night spontaneity, unpolished charm, and dance floors that felt a little chaotic in the best way. It brings together the gritty guitars, neon-tinged synths, and unapologetic attitude that defined a scene built on energy over perfection. Press play and step back into the mood of a time when everything felt raw, restless, and alive.
Interview by Charlie Kloos
C: If you had to describe the playlist in 3 words, which words would you choose?
E: Messy, hedonistic, sweaty!
C: How does your personal style influence your music taste - or vice versa?
E: My earliest style inspirations came from the girl bands I was listening to as a girl - the Spice Girls ‘2 become 1’ music video forever being an iconic influence in my fashion choices even now. I think music and fashion are deeply connected as they both play a big part in shaping our identity.
C: What’s a music hill you’d die on?
E: ‘Gimme Gimme Gimme’ by Abba is one of the best songs ever made.
8 Things We Do Before Opening The Store
Ever wondered what’s going on behind the scenes at ATIKA? Before the first customer walks in each day, a lot of vintage hustle happens behind the scenes. From making the space bright and ready for customers to processing our unique items, our mornings are all about creating the perfect atmosphere for you guys to shop ‘till you drop! We’ve crafted this blog for you to take a sneak peek of our morning routine. Keep reading to find out what we get up to each morning.