ATIKA Pride Playlist by ATIKA London


I created a Pride playlist for ATIKA with the intention to embody what pride is - complete inclusivity, rebellion and fun!

I couldn’t help but make something which is 7 hours and 34 minutes long (and counting.) Mainly because of the breadth of artistry that people of the LGBTQ+ community and our allies have made. There’s everything on there, you’ve got your classic Kylie bangers as well as more underground emerging artists such as Le1f and Angel-Ho.

Music is something that is so important to the community, because of the safe spaces that were and still are created around the sense of coming together to enjoy something. The unexpected and sometimes avant-garde nature of the music made, is something I personally resonate with because of its correlation with the idea of queerness not being fully commercial and a representation of your inner self.

Obviously there's a lot of songs that have been put onto the playlist, but I thought it'd be fun to explain a bit about some of my favourite tracks!


Madonna - Express Yourself (1989)

Madonna is potentially one of the biggest straight allies that the LGBTQ+ community has had to represent them. This song solidifies her constant fight in wanting everyone to ‘express themselves’ in a way that’s beneficial to who they are, as well as everyone else. It’s also an absolute tune to scream out on a karaoke system.


George Michael - Freedom! 90 (1990)

Similar to Express Yourself, Freedom! 90 is a track that has the age old “be yourself” motif. There’s self reflection engrained in the lyrics to this absolute banger. Realising that makes oneself happy and is the best way to freedom. Something that most LGBTQ+ people will understand. The music video features the absolute goddesses that is Naomi Campbell, Cindy Crawford and Linda Evangelista. What’s not to love about it?


Kylie Minogue - All The Lovers (2010)

Not only is the track a love letter for anyone in a relationship, the video and story behind it is even more special than the actual song. Kylie features same sex couples kissing in the video and when she was asked to create a “censored” version, i.e; the gay kissing being cut, she refused to do so. Her doing this is so important in the fight to uncensored on screen LGBTQ+ affection. It’s my favourite Kylie song, I still get goosebumps whenever I hear it.

RuPaul - Supermodel (You Better Work) (1992)

Arguably the most famous drag queen on the planet! RuPaul embodies multiple communities that have been the subject of prejudice. The fact that he’s been a super successful drag queen since the 90’s (even doing a campaign with Viva Glam make up) is a feat to be respected. The lyrics are relatively tongue in cheek, but the best lyric of all? ”You better work”. Regardless of gender or orientation, you’ve probably heard someone shouting that at least once with a cheeky finger wave.

Words By: Jordan Bromley

You can listen to Jordan’s playlist here >>> ATIKA: PRIDE PLAYLIST

JENNY HOLZER x Tate Modern by ATIKA London

Let’s take a minute to talk about Jenny Holzer...

Whether you are familiar with her name or not, you will most likely have come across some of her work. Especially her neons!

Currently a fixture in the ARTIST ROOMS at TATE MODERN until 7th July. So if you haven’t already been, you better go before the exhibition comes to an end. 

With her feminist approach to important messages, the work is powerful and visually pleasing  in one fell swoop.


The lines of confrontation and radical belief become slightly blurred with these important messages. All messages that on some level, every single person can relate to. 

Whether it is tackling the issues around gender, the inconsistencies of the patriarchy and branding manipulation. 

All are thrown up in an aesthetically pleasing way.

When you have visited TATE MODERN you have probably noticed the huge brightly coloured wall descending from the 4th floor. Have you had a proper close look?

Holzer’s work covers the wall in various inflammatory essays, denoting the state of the world, current affairs, the effect of communism and everything else. It is pretty terrifying how on point and linkable they are to current issues in the world.

So essentially, go and check this out ASAP. It is compelling and powerful! Plus it’s free!

Bex x

Jenny Holzer is on at TATE MODERN in the ARTIST ROOMS  until 07.07.19. 





London Pride x AKT Charity x Words By Our Store Manager: Jordan Bromley by ATIKA London

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Pride is here and this year we’re doing something extra special to celebrate an amazing cause. We’re partnering with akt charity, a charity that focuses on LGBTQ+ youth on a national level. For the month of July (London pride is on the 6th of July) we at ATIKA, are going to be home to a rail of merchandise straight from akt. We will be selling their tees and totes and are super excited to be working with a charity that is doing something so important. 

akt was formed in Manchester in 1989 by Cathy Hall who had become increasingly aware of the issues that arise when some young people come out, i.e; being made homeless due to parental issues and problems that arise in school and in general social settings because of homophobia. The youth of yesterday are the present and the youth of today are the future, such great minds fall under the LGBTQ+ spectrum and because of the issues that some people are facing, they aren’t able to express and explore who they are as people. 

akt provides safe homes, mentoring, training, advocacy and support to young people who are in the midst of homelessness and hostile environments due to who they are. 

This charity means a lot to me on a personal level, whilst I never experienced my family having an issue with me being gay, I did experience homophobic bullying at high school. Even today, I’ll have some ridiculous words shouted at me from across the street. Where it used to effect me on a deeper level, I’m now able to fully ignore it. It took a while to get there, I had a decent group of friends to confide in but I realise that not every LGBTQ+ youth is that lucky, which is why akt is such an important charity. They are that support system to so many young people. 

Whilst charities like akt are extremely beneficial and needed in this modern age, youth culture is driven by computer and phone screens. When I was young and growing up I didn’t have a visual outlet for my inner gay. Today, with media such as RuPauls Drag Race, Pose and Queer Eye, LGBTQ+ youth are able to see from a worldwide view that who they are is worth celebrating and that being who you are is the most important thing you can do. It’s also so wonderful to see someone who represents an aspect of you make it big on TV, actually discussing the major setbacks that can happen whilst growing up as someone who doesn’t fall under the ‘traditional banner.’ 

We as a community are getting louder and the more activism, tv shows, music, films and public figures speaking out about the cause, is only going to force people like Donald Trump to back down and treat everyone with the respect that they deserve. 

Pride is something to celebrate, and we’re able to to do this every year because of the Stonewall Riots, which celebrates Its 50th anniversary on June 28th. It’s potentially one of the most important contributions to the LGBTQ+ liberation movement. We have to remember and appreciate the utter violence and horror that these innocent people were subjected to by the police, purely because their way of life didn’t “fall into” the straight, white and ignorant mindset. The patrons of the Stonewall Inn were quite literally in a bar for a fun time, instead that fun time was turned into pure anarchy. On the other side of this, people decided that the way they were being treated wasn’t fair and fought back knowing full well what might happen. That’s the most beautiful thing about the Stonewall Riots, people fought back for what they believed in.

As a member of the LGBTQ+ community, I thank everyone who has come before me and who has made this world a better place for everyone living in it at the moment. There’s more to do and we’re going to fight for it!

Words By: Jordan Bromley

ATIKA Commercial Manager Talks Football Shirts by ATIKA London

From top to bottom: Marseille 3rd kit 2011-12, USA 1994, Cameroon 2000.

From top to bottom: Marseille 3rd kit 2011-12, USA 1994, Cameroon 2000.

I like football shirts because they are techy, fun and exotic.

Nike, Adidas, New Balance, Kappa, Puma. Since the 1980’s football shirts (kit, jersey) have been at the vanguard of sports product design. Fast drying fabrics, materials that you can’t grab a hold of or that stretch and snap back (Italian defenders take note,) cooling features. It's techwear, isn’t it?

Crazy prints, avant guard colour pallets, angular “go fast” patterns, organic “natural flair”. There is a huge amount of psychological thought in the process.

Club crests and body colour pallets are part of the history and tradition of the teams, often reflecting cultural motifs which originate in the actual or mythological foundations of the communities they represent.

During the 1980’s I, like every other scally (casuals outside of my home in Liverpool) bought football shirts when on holiday in Europe. It was the age of the package holiday and we didn’t have to go to the Isle of Man any more! In 1982 we went abroad for the first time. Spain were hosting the World Cup and me and me Dad watched [his team] Northern Ireland beat them 0-1. All I remember from that holiday was that night, buying my first Spain shirt and first pair of red Kickers (I guess that will be a future bog post).

I think that the excitement of foreign holidays combined with a football culture which saw only 3 teams qualify for Europe each year and also play against fewer teams lead to a glamour and mystique which, when mixed with a working class desire to show off that you’d “been away” that year created a movement. This can clearly be seen in the big companies investment into that market in the 90’s and onwards. Also the distribution of shirts to retailers away from the home cities.

I now have a refined collection of over 20 shirts. My 7 year old son has almost as many. My most sought after shirt is a 98/99 Gabriel Batistuta, long sleeve Fiorentina shirt. My best shirt is my new Palermo 04/05 shirt.

I'll never forget a guy I worked with in the 90’s had a Valencia shirt with Roberto Ayala on the back. Dope.

ATIKA always has boss football shirts, because I pick them myself.

Footnote: musical accompaniment by Half Man Half Biscuit with “All I want for Christmas is a Dukla Prague away kit.”

Words by John Howlin

REMIX by ATIKA: Customer Fits by ATIKA London

REMIX by ATIKA are a brand based in East London focused on giving new life to vintage garments. Many vintage items become worn over time, sometimes leaving it unwearable. We take these items to create something more current and on trend which can be worn today.

As a brand, we appreciate customer feedback and engagement which is why we are interactive on all of our social media accounts and have decided to focus on you, the customer. Below we take a look back at some of your favourite pieces and discussing their creation.

Cropped Cord Shirts
These Cropped Cord Shirts were originally vintage shirts that were not in good enough condition to keep in its entirety. As a result, they were cropped to create a more contemporary and trend-led garment. The off-cuts of these shirts are then used elsewhere, such as on our Cord Patch Shirts!

Zip Denim Shirts
Denim shirts are often used for workwear and the bottom of the shirt gets ruined over time as they are tucked into trousers. It seemed appropriate to create a more feminine garment by cropping the shirts and salvaging the best part of the denim. The O-ring design came about after seeing a unique vintage shirt that had a zip at the front instead of buttons. The edges are left raw, giving it a slightly distressed and more modern look.

Remnant Trousers
Our Remnant Trousers are one of our most popular items. They are made from end of the line fabric from North East London that would otherwise be thrown away. As a result, the patterns and colours change depending on the fabric that is available. The elasticated waist not only allows for a more comfortable fit, but also allows for a wider variety of sizes to enjoy these trousers. Also, they are made using a square pattern which allows for as little fabric waste as possible. We also went on to create Remnant Shorts to make these available for those hotter months.

Shirt Dresses
We have a variety of shirt dresses available from denim, work shirts, cord, long sleeve, sleeveless, and collarless. One of our first shirt dresses to be made had long sleeves and an elasticated wasitband. After finding more vintage shirts that were too damaged to be used for this initial design, we decided to create sleeveless and collarless shirts, depending on where the shirt was damaged.

Crop Cycle Jerseys
ATIKA stock premium vintage cycle jerseys in-store that would be appreciated by those who cycle. REMIX focuses on the pattern and colours of each jersey instead. As there are pockets at the back of the cycle jerseys, we decided to crop these tops to create a more wearable garment.

Pacth Pocket
A patch pocket allows for fabric scraps to be given a new life or to be able to save as much of a garment as possible. These were some of the first items ever created by REMIX; the patch pocket tees use offcuts that would not be sellable as a garment on its own. The patches change depending on the season that we are in; floral and bright prints are used during the summer and more sombre and subdued fabrics are used during the winter months. The Patch Pocket Jeans use denim that is locally sourced and gives a chance for our designers to demonstrate their sewing skills.

Zip Denim Skirts
After turning vintage jeans into shorts, we are left with a lot of offcuts. Instead of seeing them go to waste, we turn them into skirts allowing for each to be unique. When we first started making these they were in an A-line style, but as trends change, so do we. Now we create a more bodycon shape to keep our items new and fresh. As our brand grows, we have more materials which results in more pieces. We are currently working on a new skirt range that includes cord offcuts.

We love seeing the outfits you create with our pieces so continue to tag us in your pictures and using our hashtag #remixbyatika.

Festival Season: A Guide by ATIKA London

It’s festival season and here at ATIKA we wanted to give you some outfit inspiration; throughout the years, fashion has always been at the centre of festivals. Whether you want to dress head-to-toe in sequins or in your grandad’s tracksuit, a festival is the place to do it without judgement.

Shopping vintage for your festival looks allows you to stand-out, be unique but also on trend, and allows you to be less concerned about facing the inevitable mud, beer, and rain. Not only will you be having the time of your life listening to your favourite artists, but you will be helping the environment with your sustainable fits. Vintage stores have a wide range of items, so you are likely to find what you’re looking for no matter your style preferences.

1. Practicality
Your festival experience should be about the music and the people around you, not checking every 10 minutes if your phone is still in your pocket or feeling the sun burning your skin. Sunglasses, hats, bumbags, and clothing with a lot of pockets will be your best friend.

2. Layering
The weather at festivals can be very unpredictable. Having layers gives your outfit dimension but also the ability to adapt to the ever-changing temperature. Layer with shirts, light jackets, and t-shirts.

3. Raincoat
Being prepared for the British weather will make your festival experience more enjoyable. Pack a printed raincoat that will add to your outfit, rather than take away from it. Something lightweight that won’t take up much room in your backpack is a perfect choice.

To celebrate the festival season, we also wanted to look back at some iconic festival looks that have occured over the years.

Brian Jones was considered a style icon with his revolutionary androgynous looks; he would mix patterns, colours, textures, and centuries. Here he is seen at Monterey festival, 1967, wearing a decorative choker, a metallic gold coat with pink fur trim, and accessorised with a floral print scarf. His style varied from 1960s Mod to the more flamboyant Peacock Style of the late 60s. Woodstock also embraced colour, patterns, and accessories.

Tie-dye was first introduced to America in 1909 by Professor Charles E. Pellew, but it was not until the late 1960s that it became a fad. The trend was intensified by musicians such as Janis Joplin, Joe Cocker, and John Sebastian; DIY psychedlic tie-dye t-shirts became a symbol of the counterculture during Woodstock, 1969. This counterculture consisted of recreational drugs, peace, love, and music that an older generation hated.

Acid wash denim was popularised in the late 1980s by hard rock, outlaw country, and heavy metal bands; jeans that had been distressed and bleached almost white were favoured by fans of glam metal. This trend later re-emerged in the 1990s and 2000s, but the grunge and punk fans preferred a darker wash of jeans.

90s rave culture consisted of love, dance, revolution, and drugs; it became a revolution. These events took place in different places such as abandoned warehouses, old parking lots, and other places; the location would only be available via a special phone number. We took a look at a few iconic DJs and their outfits such as Kemistry, Storm, and Goldie.

NEW Concession: MISEMI by ATIKA London


Last week we welcomed our newest concession into store, MISEMI!

MISEMI started back in 2014 by independent designer, Missy Yusuf. The brand celebrates culture, diversity, self-care and being unapologetically yourself. The brand also empowers everyone who loves to wear unique clothing with a streetwear influence.

Missy hand-makes all of her pieces at home in her living room, and has had the likes of Julie Adenuga, Mr Eazi, Raye and Alicai Harley wearing her designs.

We are also excited to stock MISEMI’s Self Care Szn collection. Missy created this collection whilst she was going through a tough time with her own mental health. The content Missy created to coincide with her pieces, involved her sharing self care tips for her followers on her socials. This she said, helped her dig herself out of a really bad time.

You may have seen earlier this year that Missy and MISEMI took part in our, “You Are More Than Your Day Job” series. You can check out our Q&A with Missy below.

NEW CONTENT: ATIKA YouTube and Podcasts. Subscribe & Follow! by ATIKA London

Oh hello!

You may not know, but we started our own YouTube channel and launched our very first podcast this year via Soundcloud. We’re pretty excited to share our new content with you, so be sure to keep a lookout over our socials for more!

Here’s a little of what we’ve got up to so far…

A Tour Around REMIX by ATIKA


Conversations By ATIKA: 1st Episode

ATIKA Meets Sicckm8: Self Style Video

Podcast: Conversations by ATIKA x George David Hodgson

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Sustainable Fashion by ATIKA London

Recently, there has been a widespread movement from fast fashion to shopping more sustainably. This includes shopping at charity shops, vintage shops, and online second-hand shops such as eBay and Depop. The phrase “buy less, buy better” seems to have become prevalent within the last couple of years as people are coming to understand how fast fashion impacts the planet and its workers.

We have curated a list of just some of the places you can shop to be more sustainable and ethical with your fashion choices.

Razor Denim
Price: ££
Instagram: @rzrdenim

Since 2014, Maria Pearl altered her own denim pieces and then decided to set up ‘RZR Denim’. Each piece is one-off and unique; reworked and hand-made from vintage denim. Available are a variety of jeans, jackets, and sets.

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Price: ££
Available:, ATIKA London (55-59 Hanbury Street)
Instagram: @remixbyatika

REMIX By ATIKA are based in East London and specialise in reworking vintage pieces. Manufactoring occurs in the ATIKA store and in their North London factory. Vintage garments are reworked to make them more trendy and wearable; giving them a new lease of life and saving them from landfill.

ATIKA Studio
Price: £££
Available: ATIKA (55-59 Hanbury Street)
Instagram: @atikalondon

In 2018, ATIKA Studio was born in order to bring REMIX’s style to a different generation. Vintage garments are reworked to create a more upscale and fashion forward collection. This collection is available in ATIKA London (55-59 Hanbury Street).

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Baby Girl By BF
Price: ££
Available: ATIKA (55-59 Hanbury Street)

Baby Girl by BF was created by Bex in February 2017 after someone asked her to paint a jacket for their London Fashion Week outfit. Since then, others have been highly interested in her work which led to the beginning of her brand. Her illustrations unapologetically embrace the female form onto vintage garments. The collection ranges from cute handbags to vintage Levi’s jeans; each piece is unique and of high-quality.

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People Tree

Price: ££
Available:, ASOS, House of Fraser, Amazon, John Lewis, and others.
Instagram: @peopletree
Good on You Rating: Great

People Tree was founded by Safia Minney in 1991 in order to bring awareness about sustainability and ethics within the fashion industry. Many of the items are created from organic cotton using traditional artisan skills such as hand weaving, hand knitting, hand embroidery, and hand block printing. They sell a wide range of items from underwear to activewear. One of their most popular collections is their collaboration with the Victoria and Albert Museum which sells out quickly.

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Price: ££
Available:, Regent Street (London), Long Acre (London), Westfield Stratford (London), Copenhagen, Brussels, Munich, Berlin, and Amsterdam.
Instagram: @arketofficial

Sourcing durable and sustainable materials to create long-lasting and high-quality garments is at the heart of Arket’s ethos. Their website describes in detail how to take care of each material in order for the customer to get the most out of each piece they buy. This places emphasis on the importance of making clothes last. They sell a range of womenswear, menswear, children’s clothing, and homeware.



Price: ££-£££
Available: and John Lewis.
Instagram: @toast

TOAST started in 1997 in West Wales as a small company only selling loungerwear and nightwear, since then they have grown and now sell a wide range of items. Their goal is to create simple, functional, and long-lasting items whilst being as sustainable and ethical as they can. Emphasis is placed on the fact that they are a slow fashion business rather than fast fashion. A description of each material and where it is sourced is detailed on their website which is reassuring.


Nude Ethics

Price: ££
Instagram: @nudeethics

“Wear something honest, or wear nothing at all”! Nude Ethics have branded themselves as an affordable ethical and sustainable brand. Their Illustrated range uses organic cotton and a fair trade production in order to reduce their carbon foot print as much as they can. Their Vintage Collection contains curated timeless vintage items made of high-quality material. Alongside their own clothing, they also sell items from a few sustainable and ethical independent brands including OffOn, A R C A Jewellery, and Daily Nue.

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Lucy & Yak

Price: ££
Available:, Brighton
Instagram: @lucyandyak

Lucy and Yak are dedicated to paying all of their workers the ‘Living Wage’, they keep their factories clean and air-conditioned, and they use organic and recycled material. Their infamous unisex dungarees come in a variety of sizes and designs; from rainbow dungarees to simple black dungarees in order to appeal to a wide audience. Alongside these are shirts, dresses, boilersuits, tops, trousers, and more. They have also recently opened a shop in Brighton which is worth a visit.

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Price: ££-£££
Available:, JD Sports, Sports Direct, ASOS
Instagram: @adidas
Good on You Rating: Good

Adidas began in 1949 by Adolf Dassler and have since grown to be the second largest activewear brand in the world. Recently, they partnered with Parley for the Oceans (an ocean conservation group) to create a collection from recycled waste from the sea.

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Stella McCartney
Price: ££££
Instagram: @stellamccartney

Stella McCartney has perfected sustainable luxury fashion. Her brand is a member of the Sustainable Apparel Coalition, they partner with PETA for various projects, and they use a lot of eco-friendly materials within their clothing including organic cotton, recycled polyester, and regenerated cashmere.

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Price: £-££££
Available:, App Store
Instagram: @depop

In 2011, Depop was created to offer a younger generation an online marketplace to buy and sell their clothing to one another. The items range from highstreet items to designer pieces. Since it began, the app has grown to support over 10 million users. This gives second-hand items a new meaning and a new life.

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Price: ££
Instagram: @_ararose

Ararose are dedicated from moving away from the fast fashion movement and focsuing on empowering their workers with a fair pay and also empowering their customers with high-quality staple pieces.


Price: ££-£££
Available:, ATIKA (55-59 Hanbury Street), Amazon
Instagram: @patagonia
Goon on You Rating: Good

Patagonia began as a small company selling equipment for climbers; this still remains at the core of the company, but their growth as a business has given them a bigger voice for issues concerning the environment. To further reduce their own impact as a company, Patagonia are dedicated to creating high-quality pieces that are durable. They continually work on improving their methods and materials they use as they are conscious of the entire lifecycle of each garment.


Price: £££

In 1960 Ake Nordin, an adventurer, was unsatisfied with the equipment that existed which led to him desiging his own backpack. Nordin’s commitment to the natural world still remains at the core of his business. Their efforts to be sustainable began in 1994, when arctic foxes (also the English translation of Fjällräven) were critically endangered. They partnered up with the EU and invested money into supporting research to save these foxes. These ethical and sustainable efforts can still be seen in the business today with the start of their recent line: the “Re-Kånken” backpacks, made from 11 recycled plastic water bottles.


Wool and the Gang
Price: ££-£££
Instagram: @woolandthegang

Wool and the Gang present a way for customers to love and cherish their items even more; by making the pieces by hand. One is able to buy the wool to create a beloved new knitwear item or buy it handmade on a small scale rather than mass produced. Making knitting cool for the younger generation. All items are made from wool - a natural and biodegradable material. Any fashion waste is then repurposed into new yarn to reduce the amount that goes into landfill.

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Ren London
Instagram:, Henri (Store in London), Ottowin (Store in Bristol)

Ren London are a mindful fashion company that aim to create sustainable items without compromising on style. All of their items are made on a small scale using 100% natural fibre fabrics. They have selected a few stockists who co-operate within their own ethical practices; Henri and Ottowin.

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Price: £££
Available:, 274 Hackney Road (Wed-Sun)
Instagram: @henri_london

Henrietta began Henri in 2016 to create clean and tailored shirts with a care-free element. They use 100% organic cotton, the majority of which is GOTS Certified. Henrietta is committed to creating the perfect shirt; she tests the designs herself and makes adjustments where needed. The suppliers they work with promote decentralised production which supports local weaving villages.


Choose Love
Price: ££
Instagram: @helprefugeesuk

Katharine Hemnett designed the ‘Choose Love’ t-shirts to help spread the message of hope and love whilst raising money for partner projects supporting refugees. Follow helprefugessuk and the hashtag ‘chooselove’ to keep updated on the latest news. There has recently been a new campaign called “Choose Love X Pride 2018” which supports LGBTQI+ refugees and asylum seekers specifically with the money raised from the t-shirts.

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Know the Origin
Price: ££
Instagram: @knowtheorigin

Know The Origin stock items from ethical and sustainable brands that align to their own standard. Their website highlights the positives of each item in categories; those made from certified organic material, eco-friendly materials, vegan material, if the brand is ‘cause driven’, and Fairtrade brands.

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Price: £££
Instagram: @the_acey

The-Acey put the lives of their customers at the forefront of their brand. The details are essential and they consider every aspect from the packaging to the buttons they use. Overproduction is a massive issue within the fast fashion industry, The-Acey pride themselves on being a slow fashion brand that produce only on demand. To further benefit their customers and their environment, a lot of thought is put into their materials which is why they only use natural fabrics made from one single fibre.

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Price: ££
Instagram: @toms

Toms have created a “One for One” system which allows for each purchase of a pair of Toms to also provide shoes, sight, water, and safe birth services to those in need across the globe. Since 2006, this programme has provided 86 million pairs of shoes, restored sight to 600,000 people, and provided 600,000 weeks’ worth of safe water to communities.


Luva Huva
Price: ££
Instagram: @luvahuva

Luva Huva are an ethical lingerie and loungewear company handmade in Brighton; they are available online and ship worldwide. They began twelve years as a small company at Portebello market. They recently created a vintage lingerie collection to save material from landfill. Joanna Ketterer is the brand designer and her main focus is creating lingerie made from ethically sourced fabric which celebrates a feminine and elegant style.

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Price: £££
Instagram: @shopdoen

Doen are very open about their ethics and sustainability on their website. They globally source their high-quality materials based on the availability of the raw materials, responsible factories, and regional technqiues. For example, they import their handknit alpaca sweaters from Peru. Their focus is on the quality of the item and maintaining long-term partnerships with factories that are owned and run by women. This provides and slower and more sustainable approach to fashion.


Price: ££-£££
Available:, 115 Dulwich Road (Herne Hill), Cystal Palace
Instagram: @ilovelowie

Bronwyn Lowenthal created the brand in 2002, keeping sustainability close to their heart with every collection. They keep production small in order to ensure that their workers are paid a fair amount and also that their pieces are unique and limited edition. They are inspited by the natural fibres they use to create timeless pieces as well as bright and bold items.


Brighton Lace
Price: ££-£££
Instagram: @brightonlace

Brighton Lace is made up of a team of three women; Lou and her two seamstresses. Lace sourcing, dyeing, and creating is all made in England. Each piece is unique and limited edition as they buy vintage lace and there are no lace manufacturers lefts in the UK. They pay their workers a fair wage and are a part of the Brighton & Hove Living Wage campaign. They aim to empower women and are therefore very open and responsive to feedback about their products.


Price: ££-£££
Instagram: @batoko

”We’re rubbish. Literally” is their moto; placing emphasis on their swimsuits being made from 100% recycled material. Since they started, they have recycled approximately 220,000 plastic bottles in weight. They are a small independent company based on the North West coast of England; after volunteering on their local beach to clean up plastic, they quickly realised the magnitude of the plastic problem. Their designs are fun and colourful which transforms the plastic waste that was heading for landfill or the oceans into something that is more enjoyable.

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Made Jewellery
Price: ££
Instagram: @made_jewellery

Made are a small company that handcraft their jewellery in Kenya using traditional methods to create positive change to the creators, the customers, and the planet. Each piece of jewellery carries a story as the traditional methods used are passed down through the generations of the artisans. People are at the centre of their business allowing for their workers to learn new skills in a safe working environment.

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Sand & Palm
Price: £££
Instagram: @sandandpalm

Sand & Palm have broken down the materials they use and where they come from; 100% of their lycra comes from regenerated nylon, their packaging is either recycled or organic material, and their clothing is made from organic hemp. Each item is made to order by Vicki in her studio in order to reduce waste and over-production.

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Tide and Seek
Price: ££
Available: and ASOS Marketplace

At Tide and Seek, they care a lot about the oceans which is why they decided to make all of their swimwear from 100% recycled plastic bottles. This helps reduce the amount of plastic bottles that end up either in the ocean or in landfills.

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Price: ££-£££
Instagram: @vildnis_london

Vildnis are committed to making sustainable fashion the status quo. Their four commitments consist of using the most environmentally friendly resources and production methods available, having a transparent supply chain who all adhere to their code of conduct, they don’t use angora, fur, or non-certified wool, and being an honest company who respond to customer feedback to help them improve.

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Conversations by ATIKA x George David Hodgson by ATIKA London

Suicide is the single biggest killer of men aged under 45 in the UK. Let that sink in. Mind charity state that 1 in 4 people in the UK will experience a mental health problem each year, and in England, 1 in 6 people report experiencing a common mental health problem (such as anxiety and depression) in any given week. New research has also shown that 84% of UK men bottle up their emotions and every week in the UK, 84 men take their own life. These statistics are utterly shocking and need to be talked about.

For our next part in our series of Conversations by ATIKA, we invited in George David Hodgson, Mental Health Advocate and owner of Maison de Choup. George and our store manager Sam discussed their own personal journeys with mental health, as well as men's mental health specifically and the importance of talking about how you are feeling.

We also got to learn more about George’s brand Maison de Choup. George started MdC after suffering from panic attacks and sketching and drawing on paper how he felt. This then gave him the idea of putting his designs onto t-shirts. The rest is history! George donates 25% of certain designs to Young Minds charity, who empower and support young people suffering from mental health.


Suicide Prevention Hotline



0800 58 58 58


Text 85258

Young Minds Parents Helpline

0800 802 5544



George David Hodgson @georgedavidhodgson @maisondechoup

Sam Sutton @sam_sutt

ATIKA London @atikalondon