You Are More Than Your Day Job x Babygirl


It’s our second part in our series of “You’re more than your day job.” We started this project due to us working with so many talented and hard working people. We’re excited about introducing members of our team, their talents and side hustles.

Next up is Bex! She’s our eCommerce and Marketing Manger here in store. Bex is also the founder of Babygirl Studio, a bespoke hand-painted clothing brand that we have here at ATIKA.

Babygirl was founded in 2017 after an influencer asked Bex to make a hand-painted vintage jacket for her to wear at London Fashion Week. The rest is history!

Bex’s Illustrations unapologetically embrace the female form onto vintage garments. The collection ranges from hand-painted handbags, vintage jeans and jackets. While also offering printed hoodies tees and totes. 

We headed to her house to find out more about her brand, see where she paints, and cuddle her cats! Full video below. There’s also the chance to WIN a load of Babygirl goodies. Just head over to our competition post on Instagram here! 

Babygirl does bespoke orders via Instagram and is also available to purchase in store.