brick lane

NEW Concession: MISEMI by ATIKA London

IMG_6391.jpg

Last week we welcomed our newest concession into store, MISEMI!

MISEMI started back in 2014 by independent designer, Missy Yusuf. The brand celebrates culture, diversity, self-care and being unapologetically yourself. The brand also empowers everyone who loves to wear unique clothing with a streetwear influence.

Missy hand-makes all of her pieces at home in her living room, and has had the likes of Julie Adenuga, Mr Eazi, Raye and Alicai Harley wearing her designs.

We are also excited to stock MISEMI’s Self Care Szn collection. Missy created this collection whilst she was going through a tough time with her own mental health. The content Missy created to coincide with her pieces, involved her sharing self care tips for her followers on her socials. This she said, helped her dig herself out of a really bad time.

You may have seen earlier this year that Missy and MISEMI took part in our, “You Are More Than Your Day Job” series. You can check out our Q&A with Missy below.

You Are More Than Your Day Job! by ATIKA London

You Are More Than Your Day Job.

MODEL @mariapearly

STYLING @misaayy @designsbymisemi

PHOTOGRAPHER @leannebebbi

VIDEOGRAPHER @areohzed

We decided to start our project ‘You’re more than your day job’ due to us working with so many talented and hard working people. We’re excited about launching this and introducing members of our team, their talents and side hustles.

We recently got together with our girl Missy to talk about her passion and her brand. We first met Missy when she started off here at ATIKA as a design intern with Mary in REMIX. We instantly loved her and shortly after, Missy ended up working with us as a part-time sales assistant whilst still focusing on her main project and side hustle MISEMI.

We asked Missy to rework a few pieces of our vintage and to incorporate her signature MISEMI designs. We’re very excited to announce that one of you will get the chance to win this tracksuit!! Just follow our socials on how to enter.

You can shop or get custom orders by MISEMI here >>>

L1160354.jpg
L1160346.jpg
L1160303.jpg
L1160311.jpg
L1160324.jpg

ATIKA Studio by ATIKA London

Introducing ATIKA Studio!

It's our new capsule collection of limited edition pieces. Made from reworked vintage garments and fabrics, each piece is unique.

All pieces are handmade in our Studio at 55-59 Hanbury Street. Now available in store.

Giacomo wears a ATIKA Studio reworked jacket with machine embroidery stitching and deconstructed denim patches. Originally a french workwear jacket.

Giacomo wears a ATIKA Studio reworked jacket with machine embroidery stitching and deconstructed denim patches. Originally a french workwear jacket.

Sneha wears ATIKA Studio Kimono Wrap Dress. Reworked from a mid century vintage Japanese Kimono.

Sneha wears ATIKA Studio Kimono Wrap Dress. Reworked from a mid century vintage Japanese Kimono.

Giacomo wears ATIKA Studio Rugby Shirt. Sneha wears ATIKA Studio Kimono Wrap Dress.

Giacomo wears ATIKA Studio Rugby Shirt. Sneha wears ATIKA Studio Kimono Wrap Dress.

Sneha wears ATIKA Studio Kimono Jacket & Kimono Wrap Skirt. Reworked from a mid century Japanese Kimono.

Sneha wears ATIKA Studio Kimono Jacket & Kimono Wrap Skirt. Reworked from a mid century Japanese Kimono.

Giacomo wears a ATIKA Studio Rugby Shirt made from 100% cotton and patched with vintage fabrics.

Giacomo wears a ATIKA Studio Rugby Shirt made from 100% cotton and patched with vintage fabrics.

Giacomo wears ATIKA Studio reworked denim shirt. Patched with vintage shirt cut offs.

Giacomo wears ATIKA Studio reworked denim shirt. Patched with vintage shirt cut offs.

Giacomo wears ATIKA Studio Military Jacket. Reworked from surplus military garments. Sneha wears ATIKA Studio Tie Back Sweater with vintage Kimono detail.

Giacomo wears ATIKA Studio Military Jacket. Reworked from surplus military garments. Sneha wears ATIKA Studio Tie Back Sweater with vintage Kimono detail.

Sneha wears ATIKA Studio Tie Back Sweater with vintage Kimono detail.

Sneha wears ATIKA Studio Tie Back Sweater with vintage Kimono detail.