hanbury street

Festival Season: A Guide by ATIKA London

It’s festival season and here at ATIKA we wanted to give you some outfit inspiration; throughout the years, fashion has always been at the centre of festivals. Whether you want to dress head-to-toe in sequins or in your grandad’s tracksuit, a festival is the place to do it without judgement.

Shopping vintage for your festival looks allows you to stand-out, be unique but also on trend, and allows you to be less concerned about facing the inevitable mud, beer, and rain. Not only will you be having the time of your life listening to your favourite artists, but you will be helping the environment with your sustainable fits. Vintage stores have a wide range of items, so you are likely to find what you’re looking for no matter your style preferences.

1. Practicality
Your festival experience should be about the music and the people around you, not checking every 10 minutes if your phone is still in your pocket or feeling the sun burning your skin. Sunglasses, hats, bumbags, and clothing with a lot of pockets will be your best friend.

2. Layering
The weather at festivals can be very unpredictable. Having layers gives your outfit dimension but also the ability to adapt to the ever-changing temperature. Layer with shirts, light jackets, and t-shirts.

3. Raincoat
Being prepared for the British weather will make your festival experience more enjoyable. Pack a printed raincoat that will add to your outfit, rather than take away from it. Something lightweight that won’t take up much room in your backpack is a perfect choice.

To celebrate the festival season, we also wanted to look back at some iconic festival looks that have occured over the years.

Brian Jones was considered a style icon with his revolutionary androgynous looks; he would mix patterns, colours, textures, and centuries. Here he is seen at Monterey festival, 1967, wearing a decorative choker, a metallic gold coat with pink fur trim, and accessorised with a floral print scarf. His style varied from 1960s Mod to the more flamboyant Peacock Style of the late 60s. Woodstock also embraced colour, patterns, and accessories.

Tie-dye was first introduced to America in 1909 by Professor Charles E. Pellew, but it was not until the late 1960s that it became a fad. The trend was intensified by musicians such as Janis Joplin, Joe Cocker, and John Sebastian; DIY psychedlic tie-dye t-shirts became a symbol of the counterculture during Woodstock, 1969. This counterculture consisted of recreational drugs, peace, love, and music that an older generation hated.

Acid wash denim was popularised in the late 1980s by hard rock, outlaw country, and heavy metal bands; jeans that had been distressed and bleached almost white were favoured by fans of glam metal. This trend later re-emerged in the 1990s and 2000s, but the grunge and punk fans preferred a darker wash of jeans.

You Are More Than Your Day Job! by ATIKA London

You Are More Than Your Day Job.

MODEL @mariapearly

STYLING @misaayy @designsbymisemi

PHOTOGRAPHER @leannebebbi

VIDEOGRAPHER @areohzed

We decided to start our project ‘You’re more than your day job’ due to us working with so many talented and hard working people. We’re excited about launching this and introducing members of our team, their talents and side hustles.

We recently got together with our girl Missy to talk about her passion and her brand. We first met Missy when she started off here at ATIKA as a design intern with Mary in REMIX. We instantly loved her and shortly after, Missy ended up working with us as a part-time sales assistant whilst still focusing on her main project and side hustle MISEMI.

We asked Missy to rework a few pieces of our vintage and to incorporate her signature MISEMI designs. We’re very excited to announce that one of you will get the chance to win this tracksuit!! Just follow our socials on how to enter.

You can shop or get custom orders by MISEMI here >>>

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ATIKA Studio by ATIKA London

Introducing ATIKA Studio!

It's our new capsule collection of limited edition pieces. Made from reworked vintage garments and fabrics, each piece is unique.

All pieces are handmade in our Studio at 55-59 Hanbury Street. Now available in store.

Giacomo wears a ATIKA Studio reworked jacket with machine embroidery stitching and deconstructed denim patches. Originally a french workwear jacket.

Giacomo wears a ATIKA Studio reworked jacket with machine embroidery stitching and deconstructed denim patches. Originally a french workwear jacket.

Sneha wears ATIKA Studio Kimono Wrap Dress. Reworked from a mid century vintage Japanese Kimono.

Sneha wears ATIKA Studio Kimono Wrap Dress. Reworked from a mid century vintage Japanese Kimono.

Giacomo wears ATIKA Studio Rugby Shirt. Sneha wears ATIKA Studio Kimono Wrap Dress.

Giacomo wears ATIKA Studio Rugby Shirt. Sneha wears ATIKA Studio Kimono Wrap Dress.

Sneha wears ATIKA Studio Kimono Jacket & Kimono Wrap Skirt. Reworked from a mid century Japanese Kimono.

Sneha wears ATIKA Studio Kimono Jacket & Kimono Wrap Skirt. Reworked from a mid century Japanese Kimono.

Giacomo wears a ATIKA Studio Rugby Shirt made from 100% cotton and patched with vintage fabrics.

Giacomo wears a ATIKA Studio Rugby Shirt made from 100% cotton and patched with vintage fabrics.

Giacomo wears ATIKA Studio reworked denim shirt. Patched with vintage shirt cut offs.

Giacomo wears ATIKA Studio reworked denim shirt. Patched with vintage shirt cut offs.

Giacomo wears ATIKA Studio Military Jacket. Reworked from surplus military garments. Sneha wears ATIKA Studio Tie Back Sweater with vintage Kimono detail.

Giacomo wears ATIKA Studio Military Jacket. Reworked from surplus military garments. Sneha wears ATIKA Studio Tie Back Sweater with vintage Kimono detail.

Sneha wears ATIKA Studio Tie Back Sweater with vintage Kimono detail.

Sneha wears ATIKA Studio Tie Back Sweater with vintage Kimono detail.