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Festival Season: A Guide by ATIKA London

It’s festival season and here at ATIKA we wanted to give you some outfit inspiration; throughout the years, fashion has always been at the centre of festivals. Whether you want to dress head-to-toe in sequins or in your grandad’s tracksuit, a festival is the place to do it without judgement.

Shopping vintage for your festival looks allows you to stand-out, be unique but also on trend, and allows you to be less concerned about facing the inevitable mud, beer, and rain. Not only will you be having the time of your life listening to your favourite artists, but you will be helping the environment with your sustainable fits. Vintage stores have a wide range of items, so you are likely to find what you’re looking for no matter your style preferences.

1. Practicality
Your festival experience should be about the music and the people around you, not checking every 10 minutes if your phone is still in your pocket or feeling the sun burning your skin. Sunglasses, hats, bumbags, and clothing with a lot of pockets will be your best friend.

2. Layering
The weather at festivals can be very unpredictable. Having layers gives your outfit dimension but also the ability to adapt to the ever-changing temperature. Layer with shirts, light jackets, and t-shirts.

3. Raincoat
Being prepared for the British weather will make your festival experience more enjoyable. Pack a printed raincoat that will add to your outfit, rather than take away from it. Something lightweight that won’t take up much room in your backpack is a perfect choice.

To celebrate the festival season, we also wanted to look back at some iconic festival looks that have occured over the years.

Brian Jones was considered a style icon with his revolutionary androgynous looks; he would mix patterns, colours, textures, and centuries. Here he is seen at Monterey festival, 1967, wearing a decorative choker, a metallic gold coat with pink fur trim, and accessorised with a floral print scarf. His style varied from 1960s Mod to the more flamboyant Peacock Style of the late 60s. Woodstock also embraced colour, patterns, and accessories.

Tie-dye was first introduced to America in 1909 by Professor Charles E. Pellew, but it was not until the late 1960s that it became a fad. The trend was intensified by musicians such as Janis Joplin, Joe Cocker, and John Sebastian; DIY psychedlic tie-dye t-shirts became a symbol of the counterculture during Woodstock, 1969. This counterculture consisted of recreational drugs, peace, love, and music that an older generation hated.

Acid wash denim was popularised in the late 1980s by hard rock, outlaw country, and heavy metal bands; jeans that had been distressed and bleached almost white were favoured by fans of glam metal. This trend later re-emerged in the 1990s and 2000s, but the grunge and punk fans preferred a darker wash of jeans.

NEW Concession: MISEMI by ATIKA London


Last week we welcomed our newest concession into store, MISEMI!

MISEMI started back in 2014 by independent designer, Missy Yusuf. The brand celebrates culture, diversity, self-care and being unapologetically yourself. The brand also empowers everyone who loves to wear unique clothing with a streetwear influence.

Missy hand-makes all of her pieces at home in her living room, and has had the likes of Julie Adenuga, Mr Eazi, Raye and Alicai Harley wearing her designs.

We are also excited to stock MISEMI’s Self Care Szn collection. Missy created this collection whilst she was going through a tough time with her own mental health. The content Missy created to coincide with her pieces, involved her sharing self care tips for her followers on her socials. This she said, helped her dig herself out of a really bad time.

You may have seen earlier this year that Missy and MISEMI took part in our, “You Are More Than Your Day Job” series. You can check out our Q&A with Missy below.

NEW CONTENT: ATIKA YouTube and Podcasts. Subscribe & Follow! by ATIKA London

Oh hello!

You may not know, but we started our own YouTube channel and launched our very first podcast this year via Soundcloud. We’re pretty excited to share our new content with you, so be sure to keep a lookout over our socials for more!

Here’s a little of what we’ve got up to so far…

A Tour Around REMIX by ATIKA


Conversations By ATIKA: 1st Episode

ATIKA Meets Sicckm8: Self Style Video

Podcast: Conversations by ATIKA x George David Hodgson

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Mental Health Awareness Week by ATIKA London

Mental Health Awareness Week 13th - 19th May

This year, Mental Health Awareness Week focused on Body Image. Body image can affect any one of us at any age. The Mental Health Foundation last year found that 30% of all adults have felt so stressed by body image and appearance that they felt overwhelmed or unable to cope. That’s almost 1 in every 3 people.

Mind charity state that 1 in 4 people in the UK will experience a mental health problem each year, and in England 1 in 6 people report experiencing a common mental health problem (such as anxiety and depression) in any given week. This is something that needs to talked about and not to be ignored.

Over Mental Health Awareness Week, we asked our team how they cope when they’re feeling down and their emotions are taking over. Special thanks to our team members John, Lily, Bex and Missy for opening up and talking to us and you, our followers. You can watch the full video on our IGTV here >>>

John:Morning! I’m John and I’m the commercial manager here at ATIKA. Leanne’s asked me what I do when I feel a little bit down. To be honest with you, I think when I do feel down It’s because I’m feeling things are a bit out of control, modern city and all that and what I do is I exercise. I ride my bike and I ride it everywhere I can! To be honest with you, the sadder I feel the harder I exercise. It seems to work for me and gives me something I’m fully in control of and that I can achieve and that’s a nice feeling.”

Lily: “So the first thing I do is I watch a TV show, I watch The Office and I just sit in my room and eat some food. On a more deeper level though, when I am feeling down I will try to think about the fact that that the pressure I put on myself is not a pressure that has come from me. It’s come from another bigger authority and I don’t like to be suppressed by that. When I think about that I feel weak, so I try to come back stronger and be stronger than that and just feel free in myself.”

Bex: “Hiya I’m Bex, I’m the content and marketing manager for ATIKA. I’m just going to talk a little bit about mental health and how I deal with it. If my brain is feeling particularly messy, or foggy or if I’m doubting my appearance, or getting older or work, or whatever it is, I find going to a really calm space like a gallery and interacting with art really helps. It takes some power away from them emotions and puts it into something else. I did a little blogpost about the recent Chloe Wise exhibition so go check it out, the link is in our story!”

Missy: “So when I’m feeling a bit down or stressed, what I tend to do is just channel all my energy into my business. So when I was going through a tough time I did a ‘Self Care’ season collection with my brand called @designsbymisemi. That was just me sharing self care tips with other people as well as me trying to dig myself out of a really bad time. I was trying to be  bit more selfish and take care of myself. I think sometimes when things do get too much, and you can’t do it all yourself, you have to just get help so for me it was talking to my friends and explaining to them I was going through a tough time and then getting therapy. Therapy has really helped me a lot because it kind of helps you to focus on your triggers and know what triggers you into feeling low, depressed or anxious and trying to find healthy ways to cope with that. For me, I realised that when I spend more time with friends and family, I tend to feel a bit more relieved when I am around loved ones. That for me was a big thing that I tried to make more time to do. Also, trying to put more time into my brand MISEMI, and when I channel good energy, I feel like good things happen. It’s like a big way for me to deal with my anxiety and sometimes I just completely shut off social media and take a break. It’s a big deal, even if It’s just 2 hours a day, I tend to stop scrolling now. I’m trying to put in things that make me feel a bit happier, so I’m trying to read a little bit more. 10 minutes before bed I read. So yeah, It’s just little things.”

We also got to work with George David Hodgson, Mental Health Advocate and owner of Maison de Choup. We invited George in for our next part in our series of ‘Conversations by ATIKA’. In this episode, we talked specifically about Men’s Mental Health.

Blogpost, video and podcast coming soon.


Hi, Hello! My names Bex and I am the Content and Marketing Manager for ATIKA.

Recently I went to the Chloe Wise exhibition at Almine Rech London. I wanted to not only talk about this amazing work but also touch upon Mental Health Awareness Week and how art plays a part in that for me.


I have a fine art background as well as working in fashion marketing for the majority of my career. However, if my brain feels messy, I always take myself off to a calming space. For me that is always a gallery (the Saatchi Gallery has a major calming effect on me).

Taking an hour out to look at some incredible art and process it accordingly, somehow rejigs my brain space.

Not That We Don’t spoke to me on many levels. The intense emotion captured in all the eyes of the paintings, felt like a real connection. I could have been looking at a photo of my friends.

Sometimes when in the foggiest of head spaces, feeling a connection to something other than those emotions helps give them less power.

Not That We Don’t  by Chloe Wise is on at the Almine Rech London gallery until 18th May, definitely go and check it out before it’s gone!

“Almine Rech London is pleased to present the second exhibition of Chloe Wise with the gallery and her first in London.

In Not That We Don’t, Wise continues her exploration into portraiture, landing on the unspoken dynamics that maintain the individual’s participation amongst the group, allowing for their seemingly fluid existence in society.   Placed within a space of ambiguity, Wise’s subjects flirt with legibility; their gathering suggesting a familiar event such as a party, theatrical production, or a yearbook photo, only to deny the grounds for any such staged communion.”

Press Release from Almine Rech London