vintage denim

REMIX by ATIKA: Customer Fits by ATIKA London

REMIX by ATIKA are a brand based in East London focused on giving new life to vintage garments. Many vintage items become worn over time, sometimes leaving it unwearable. We take these items to create something more current and on trend which can be worn today.

As a brand, we appreciate customer feedback and engagement which is why we are interactive on all of our social media accounts and have decided to focus on you, the customer. Below we take a look back at some of your favourite pieces and discussing their creation.

Cropped Cord Shirts
These Cropped Cord Shirts were originally vintage shirts that were not in good enough condition to keep in its entirety. As a result, they were cropped to create a more contemporary and trend-led garment. The off-cuts of these shirts are then used elsewhere, such as on our Cord Patch Shirts!

Zip Denim Shirts
Denim shirts are often used for workwear and the bottom of the shirt gets ruined over time as they are tucked into trousers. It seemed appropriate to create a more feminine garment by cropping the shirts and salvaging the best part of the denim. The O-ring design came about after seeing a unique vintage shirt that had a zip at the front instead of buttons. The edges are left raw, giving it a slightly distressed and more modern look.

Remnant Trousers
Our Remnant Trousers are one of our most popular items. They are made from end of the line fabric from North East London that would otherwise be thrown away. As a result, the patterns and colours change depending on the fabric that is available. The elasticated waist not only allows for a more comfortable fit, but also allows for a wider variety of sizes to enjoy these trousers. Also, they are made using a square pattern which allows for as little fabric waste as possible. We also went on to create Remnant Shorts to make these available for those hotter months.

Shirt Dresses
We have a variety of shirt dresses available from denim, work shirts, cord, long sleeve, sleeveless, and collarless. One of our first shirt dresses to be made had long sleeves and an elasticated wasitband. After finding more vintage shirts that were too damaged to be used for this initial design, we decided to create sleeveless and collarless shirts, depending on where the shirt was damaged.

Crop Cycle Jerseys
ATIKA stock premium vintage cycle jerseys in-store that would be appreciated by those who cycle. REMIX focuses on the pattern and colours of each jersey instead. As there are pockets at the back of the cycle jerseys, we decided to crop these tops to create a more wearable garment.

Pacth Pocket
A patch pocket allows for fabric scraps to be given a new life or to be able to save as much of a garment as possible. These were some of the first items ever created by REMIX; the patch pocket tees use offcuts that would not be sellable as a garment on its own. The patches change depending on the season that we are in; floral and bright prints are used during the summer and more sombre and subdued fabrics are used during the winter months. The Patch Pocket Jeans use denim that is locally sourced and gives a chance for our designers to demonstrate their sewing skills.

Zip Denim Skirts
After turning vintage jeans into shorts, we are left with a lot of offcuts. Instead of seeing them go to waste, we turn them into skirts allowing for each to be unique. When we first started making these they were in an A-line style, but as trends change, so do we. Now we create a more bodycon shape to keep our items new and fresh. As our brand grows, we have more materials which results in more pieces. We are currently working on a new skirt range that includes cord offcuts.

We love seeing the outfits you create with our pieces so continue to tag us in your pictures and using our hashtag #remixbyatika.

Festival Season: A Guide by ATIKA London

It’s festival season and here at ATIKA we wanted to give you some outfit inspiration; throughout the years, fashion has always been at the centre of festivals. Whether you want to dress head-to-toe in sequins or in your grandad’s tracksuit, a festival is the place to do it without judgement.

Shopping vintage for your festival looks allows you to stand-out, be unique but also on trend, and allows you to be less concerned about facing the inevitable mud, beer, and rain. Not only will you be having the time of your life listening to your favourite artists, but you will be helping the environment with your sustainable fits. Vintage stores have a wide range of items, so you are likely to find what you’re looking for no matter your style preferences.

1. Practicality
Your festival experience should be about the music and the people around you, not checking every 10 minutes if your phone is still in your pocket or feeling the sun burning your skin. Sunglasses, hats, bumbags, and clothing with a lot of pockets will be your best friend.

2. Layering
The weather at festivals can be very unpredictable. Having layers gives your outfit dimension but also the ability to adapt to the ever-changing temperature. Layer with shirts, light jackets, and t-shirts.

3. Raincoat
Being prepared for the British weather will make your festival experience more enjoyable. Pack a printed raincoat that will add to your outfit, rather than take away from it. Something lightweight that won’t take up much room in your backpack is a perfect choice.

To celebrate the festival season, we also wanted to look back at some iconic festival looks that have occured over the years.

Brian Jones was considered a style icon with his revolutionary androgynous looks; he would mix patterns, colours, textures, and centuries. Here he is seen at Monterey festival, 1967, wearing a decorative choker, a metallic gold coat with pink fur trim, and accessorised with a floral print scarf. His style varied from 1960s Mod to the more flamboyant Peacock Style of the late 60s. Woodstock also embraced colour, patterns, and accessories.

Tie-dye was first introduced to America in 1909 by Professor Charles E. Pellew, but it was not until the late 1960s that it became a fad. The trend was intensified by musicians such as Janis Joplin, Joe Cocker, and John Sebastian; DIY psychedlic tie-dye t-shirts became a symbol of the counterculture during Woodstock, 1969. This counterculture consisted of recreational drugs, peace, love, and music that an older generation hated.

Acid wash denim was popularised in the late 1980s by hard rock, outlaw country, and heavy metal bands; jeans that had been distressed and bleached almost white were favoured by fans of glam metal. This trend later re-emerged in the 1990s and 2000s, but the grunge and punk fans preferred a darker wash of jeans.

90s rave culture consisted of love, dance, revolution, and drugs; it became a revolution. These events took place in different places such as abandoned warehouses, old parking lots, and other places; the location would only be available via a special phone number. We took a look at a few iconic DJs and their outfits such as Kemistry, Storm, and Goldie.